انگلیسی 1393

This textbook, now in its second edition, provides comprehensive coverage of business applications of management information systems in today's knowledge-based economy where the value of a firm's knowledge assets has become a key source that can be leveraged into long-term benefits. The text has been revised, and includes a new chapter on ERP as a business enabler.Technology innovations are covered, with particular emphasis on data management systems, decision support and expert systems. Business applications, such as e-commerce and mobile applications, made possible only because of continuing innovations in the field, are thoroughly explored. The book also covers information security, and legal and ethical issues.The book uses case studies in each chapter to help students understand MIS practices in organisations. The cases enable students to grasp how a systemic approach to every functional aspect of management can lead to formulating technology-based strategies in line with corporate goals.Primarily intended for undergraduate and postgraduate students of management, this text will also be of value to business managers and practitioners for improving decision-making processes and achieving competitive advantage.