انگلیسی 1403
International Business
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شابک:
9789354439780
ناشر:
PHI Learning Pvt Ltd
صفحات:
720
وزن:
1376 g
ابعاد:
17٫8 x 23٫5 x 39 cm
جلد کتاب:
شومیز
Thema:
- International business
Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant features is the profuse references to Indian contexts and examples.
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