انگلیسی 1385

This book by a former Chief of the Intelligence Bureau (IB) is the first on the subject of applied intelligence. Today, business and other organisations have to rely increasingly on intelligence for their success. The Information Age mandates that only those who are well informed will prosper. A leader's standing as well as the competitivenes sof an organisation is defined by their capacity to take information-based decisions. Contents : Preface The Challenge of Change Information and Intelligence Accessing Information Skills for Gathering Intelligence Globalization and Intelligence Studying the Competitor Competitive Environment Competitive Analysis Knowledge Creation An 'Intelligent' Home A Business Leader Communication of Intelligence Enhancing Productivity Reading the Threat Making the Enterprise Secure Business Vigilance Information Security Working Smarter Peak Performers The Age of Intelligence Intelligence Failure Media and Intelligence Role of Business Schools Index