انگلیسی 1387

Money," to alter a maxim somewhat, "is what makes a business go round." Which is why a clear understanding of finance provides business managers the insights they need to grow their business and profits? Yet, typically, most non-financial managers find themselves overawed by financial statements and unable to gain vital business insights that a grasp of financial concepts affords. Needlessly so, as finance expert N. J. Yasaswy convincingly demonstrates in this book. Covering all important topics of business finance in a free-flowing and easy-to-read style, Yasaswy demystifies the various underlying concepts, illustrating key principles with real-life examples, including: How to understand the balance sheet and the profit and loss account. Key financial ratios that help you figure out how well a business is doing. How cost leadership gives a business a competitive advantage. Cost analysis for decision-making; cost reduction and cost control. Sources and cost of capital, including both equity and debt. What is working capital and how to manage it efficiently? How to make sound pricing and dividend decisions. How to appraise the financial implications of "big-buys" and new projects. Insights into venture capital, mergers and acquisitions. How Indian and global financial system work, and much more. Finance is not about accountancy, it's about assessing the health and vitality of a business. It's about insights that can power business and profit growth. And, that is the great value this popular guide offers non-financial managers, businessmen and entrepreneurs. Finance professionals and students would equally find it a profitable single-source reference and overview.