انگلیسی 1384
Event Planning and Management
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شابک:
9788176296335
ناشر:
Deep & Deep Publications
صفحات:
264
وزن:
464 g
ابعاد:
15 x 23 x 13٫7 cm
جلد کتاب:
جلد سخت
Thema:
- Sales and marketing
Beginning with the concept of creativity, moving towardsevent design, event proposal, the need for events phenomenon of sponsorship,introduction to the need of safety and security, societal marketing and fundraisingthis book tries to provides maximum information to the event experts in thesimplest form. This book is designed to serve as guide for using tacticalknowledge and skills of integrated marketing communications to achieve maximumutilization of Even Planning and Management Techniques, with each chapterworking as a building block.
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