انگلیسی 1388

The present book has been designed as a referral and guidebook for all in the marketing field, be they veterans or amateurs. Its aim is to not just guide readers through the whole science that comprises to make marketing what it is, but also enables readers to competition, globalization, enterprise?expansion, etc. The agenda is to not just enable readers to grasp the essentials of marketing in the present time, but to understand what makes for good and successful marketing in an environment of a glut of products and services. It is hoped that the comprehensive and incisive content of the book is enjoyed by all. Arun Mahapatra, an eminent management scholar, has more than twenty years of experience in the field of management. Born in Ahmedabad in 1962, Dr. Mahapatra is a management consultant specialising in marketing and organisation management. Now based in Lucknow, with clients in almost all parts of the world, he is associated with many famous management institutes. He also delivers lecturers on management topics to undergraduate and graduate level students. He also conducts seminars, short-term training programmes, online courses for management professionals and students. He is the author of two textbooks and numerous articles on allied areas of management.