Unlocking Unicorn Secrets English 2023
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ISBN:
9780143461609
Publisher:
Penguin Random House India
Pages:
256
Weight:
483 g
Dimensions:
12.9 x 19.8 x 1 cm
Book Cover:
Paperback
Thema:
- Entrepreneurship / Start-ups
Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.
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