Selling Anything Anywhere English 2022
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ISBN:
9780143458388
Publisher:
Penguin Random House India
Pages:
256
Weight:
516 g
Dimensions:
13 x 20 x 1 cm
Book Cover:
Paperback
Thema:
- Business and Management
- Entrepreneurship / Start-ups
- Business strategy
- Economic history
This book examines the social and cultural infrastructure that sustains Sindhi business and its trade networks. It provides a rich historical context to the narrative by tracing the origin of Sindhi Trade to the annexation of Sindh in 1843, when it was incorporated into an expanding global economy. The book also locates Sindhi business within the dynamics of the contemporary Indian diaspora and features several success stories both from India and outside. The book emphasizes the commercial inventiveness, spatial mobility, and adaptability of Sindhis----the qualities crucial to building successful cosmopolitan businesses.
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