Readings in Marketing Management English 2002

Name: Readings in Marketing Management
SKU: 9788126100446
Price: 9.904449438202247 usd
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ISBN: 9788126100446

Author: S. D. Sharma

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Twenty First Century Will Be The Age Of Marketing. Only These Will Dominate The Business Who Will Have Competent Marketing Network/ Channel. The Present Work Compiles Valuable Reading Material, Judiciously Drawn From Authoritative Sources.Categorised In Four Major Themes, The Organization Of The Work Dynamics Of Modern Marketing; Marketing Organisation And Information System; Marketing Strategies And New Challenges; And Case Studies In Marketing Management.Besides Its Academic Value, This Set Will Prove Most Informative And Useful For Personnel In The Marketing Division Of All Business Enterprises And Management Consultants In The Field.