Psychology of Price English 2017
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ISBN:
9788184957686
Publisher:
Jaico Publishing House
Pages:
248
Weight:
528 g
Dimensions:
14 x 20 x 4 cm
Book Cover:
Paperback
Thema:
- Sales and marketing
Explores how pricing affects consumer behavior. Discusses psychological pricing strategies. Covers real-world case studies from marketing. A valuable guide for businesses and marketers.
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