Pragmarketism: English 2020

Welcome to India, the land of diversity, complexity, challenges and opportunity. Understanding the Indian consumer is a tricky business. A country where language and culture vary every few kilometers, the conventional rules of marketing and selling don t apply. So, what does it really take to succeed in the great Indian Mela and win customers? In Pragmarketism, Trupti and Arvind address this opportunity for all business builders, gleaned from their collective experience of forty-five years managing more than thirty brands across most of India's blue chip companies. Pragmarketism offers solutions for framing and understanding your company's vision, strategies for building brands in India with an Indian framework, modelling of digital strategy in a volatile environment, developing top class communication and synching sales, finance and manufacturing functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media, research and consulting, the book will offer unprecedented insights on succeeding in the World's most exciting market.