New Perspectives in Rural and Agricultural Marketing English 2005
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ISBN:
9788179920855
Publisher:
Jaico Publishing House
Pages:
288
Weight:
826 g
Dimensions:
20 x 25 x 5 cm
Book Cover:
Paperback
Thema:
- Agribusiness and primary industries
- Sales and marketing
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
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