How Business Storytelling Works English 2023
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ISBN:
9780143461951
Publisher:
Penguin Random House India
Pages:
284
Weight:
818 g
Dimensions:
20 x 25 x 5 cm
Book Cover:
Paperback
Thema:
- Business communication, etiquette and presentation
Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world.
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