Event Planning and Management English 2005
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ISBN:
9788176296335
Publisher:
Deep & Deep Publications
Pages:
264
Weight:
464 g
Dimensions:
15 x 23 x 13.7 cm
Book Cover:
Hard Cover
Thema:
- Sales and marketing
Beginning with the concept of creativity, moving towardsevent design, event proposal, the need for events phenomenon of sponsorship,introduction to the need of safety and security, societal marketing and fundraisingthis book tries to provides maximum information to the event experts in thesimplest form. This book is designed to serve as guide for using tacticalknowledge and skills of integrated marketing communications to achieve maximumutilization of Even Planning and Management Techniques, with each chapterworking as a building block.
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