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    Product Information
    ISBN: 9789373079158
    Publisher: HarperCollins India
    Pages: 272
    Weight: 160 g
    Dimensions: 14 x 21.5 x 16.6 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management

    Desi Disruptors English 2026

    Author: Vispy Doctor, Vikrant Pande
    Rating:
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    Paperback

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    36.32 $

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    Product Information
    ISBN: 9789373079158
    Publisher: HarperCollins India
    Pages: 272
    Weight: 160 g
    Dimensions: 14 x 21.5 x 16.6 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management
    Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them.
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