Brand Management English 2009
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ISBN:
9788180522833
Publisher:
ANE Books
Pages:
224
Weight:
351 g
Dimensions:
14 x 20 x 4 cm
Book Cover:
Hard Cover
Thema:
- Sales and marketing management
- India
A comprehensive guide to building and managing strong brands. Covers brand positioning, strategy, and consumer perception. Ideal for marketing students and professionals. Provides real-world case studies and insights.
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