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Product Information
ISBN: 9780241435311
Publisher: Penguin
Pages: 272
Weight: 340 g
Dimensions: 15 x 23 x 2 cm
Book Cover: Paperback
Thema:

Mission Economy English 2021

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Product Information
ISBN: 9780241435311
Publisher: Penguin
Pages: 272
Weight: 340 g
Dimensions: 15 x 23 x 2 cm
Book Cover: Paperback
Thema:

The extraordinary efforts that took mankind to the moon 50 years ago were more than a scientific feat of aeronautics. They required new forms of collaboration between the public sector (notably, NASA) and private companies. This book asks: what if the same level of boldness - the boldness that set inspirational goals, took risks and explicitly recognized that this requires large spending but will be worthwhile in terms of long-term growth - was applied to the biggest problems of our time, climate change, disease and inequality, to name only a few? Mariana Mazzucato argues that applying innovation to societal goals and structuring government budgets more explicitly to the long-term, as the moon programme did, we can do government differently.

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