الإنجليزية 1431

Tourism Marketing : marketing practice in Tourism Industry is the first book of its kind in the world of tourism marketing. The author has done a lot of grassroots research work in establishing facts on the studies of tourism marketing after scanning various areas of marketing research for example, the chapters like role of tourism industry in India, tourism policy and planning, tourism marketing, tourism marketing mix, case studies of some organizations, mountain tourism and management, adventure tourism and its importance, conclusions and suggestions, organizational goals, tourism and arrivals in India some highlights have been explained with unique studies and research work. The studies on marketing mix and tourism policy and planning have explained excellent strategies on various aspects of tourism. The author has given sufficient proofs in support of his research work on tourism marketing and marketing practices in tourism industry in India. The book is an unique research account on tourism strategies and marketing in this country. It is an excellent asset for the students, scholars and expert of tourism marketing in the world. Dr's S Bisht is an ex-army officer and a multifarious personality. His areas of studies are nature tourism, rural tourism, tourism management and marketing and safety education in schools and colleges. He is a Ph.D in "Tourism Marketing : Marketing Practices in Tourism Industry" and has several research papers on various subjects to his credit. He is an environmentalist, trekker and mountaineer. During holidays he spends his days with his family in some beaurigul hill station. He is a best planner, policymaker and a nice event manager. At present, he is working as a chief security officer in Indira Gandhi National Open Universiti (IGNOU) Maidan Garhi, New Delhi. He is a member of several social and educational organisations