الإنجليزية 1428

This book offers students of MTM, PGDTM and professionals in tourism an excellent opportunity to comprehend the intricacies of tourism economics in a manner required by them. The basic theories of micro economics have been applied with practical illustrations drawn from the tourism sector. The book will also provide useful knowledge to the candidates appearing for various interviews in the tourism related organizations as well as people working in the tourism industry. The quantitative and qualitative conclusions drawn from the surveys/studies undertaken by the author, especially in Kerala and Manali in Himachal, on various aspects of tourism as economic activities, will help the readers get a clear picture of the industry at atomistic level. The main objective of the present book is to recommend how economic theories can be applied to improve decision making in policy matters. The book will also provide practical information to the people working in the tourism industry. CONTENTS Foreword, Preface, Acknowledgments 1. Introduction to Scope and Methodology, 2. Industrial Transition Including Travel and Tourism Indian Scenario, 3. Economic Planning of Tourism, 4. Concept of Economics and Tourism Economics, 5. Demand Analysis, 6. Forecasting & Tourism, 7. Production Theory, 8. Cost Analysis, 9. Business Environment and Market structure, 10. Pricing, 11. Promotional Activities, 12. Investment Decisions of Cost Benefit Analysis, 13. Long-Term Planning and Decision, Risk Analysis, 14. Industry principles, Business Ethics and Economic Offences, Appendixes, References, Index. ABOUT THE AUTHOR Sipra Mukhopadhyay , has done her post graduation from the University of Calcutta and also from SOAS, London University, UK, Her interactions with renowned Economists like Prof. Penrose, Prof. Walker, Prof. Suroto Ghatak, Prof Amlan Dutta have proved to be of immense help in grasping complicated economic theories and making presentations thereof in a lucid manner. She star