الإنجليزية 1430

Succeeding and Staying Ahead in the World Markets In an increasingly interconnected world, going global is less a choice and more a compulsion. Equally, with transnational companies operating in practically all countries, it is difficult for a company to compete even in its home market without a global mindset. How do companies globalize? What are the challenges they face? How can they cope with these challenges? These are the vital issues covered in this book. Drawing on case studies of several successful transnational corporations, this book is packed with valuable insights and practical lessons for going global: How and why have globalization of trade and capital evolved How to enter and operate in global markets Global value chain configuration exploiting comparative and strategic advantages Global branding what it takes Partnering for global competitive advantage types and structures of alliances; how to make them work Global standardization, local customization how to coordinate and balance the two Global marketing strategies and customer relationship management Knowledge management in a global corporation How to develop global managers Management styles and best practices of global companies Why globalization efforts fail The impact of the Internet on globalization. Here then is an actionable blueprint for companies wanting to go global, a one-source reference on globalization for practicing managers, business and management students and scholars. Indian companies serious about going global would find this book particularly useful.