الإنجليزية 1433

This revised and updated text, now in its Fourth Edition, gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by six case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues. What distinguishes the text is the inclusion of the concepts, theory and case studies in a single, compact volume that becomes handy for the reader. Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes.