الإنجليزية 1446

The book, in its third edition, has been revised and updated, besides rationalising contents to fulfil the needs of the latest syllabus as per the NEP. The chapters or sections no longer prescribed in the syllabus are omitted making the text concise and more accessible to students. This comprehensive book is an earnest endeavour to acquaint the readers with a thorough understanding of all important basic concepts, methods and facts of social psychology. The exhaustive treatment of the topics, in a cogent manner, enables the students to grasp the subject in an easy-to-understand manner. Logically organised into 16 chapters, the book commences with the introduction of social psychology, research methods, theoretical foundations, self and identity, social cognitions, perception and attribution, socialisation, social attitude and persuasion, and goes on to provide in-depth coverage of prejudices and discrimination, behaviours in groups, social norms and conformity behaviour, leadership and social power, interpersonal attraction, social influence, aggression, prosocial behaviour, along with applications of social psychology. The theme of the book incorporates latest concepts and researches, especially Indian researches and findings, thus making the book more understandable and applicable in Indian context.