الإنجليزية 1427

In response to an emerging world order where consumerism and housing are tipped as prime money-spinners, private sector entrepreneurs as well as governments have scrambled to encash on opportunities. The Shopping Mall phenomenon has amply demonstrated that economical acquisition and imaginative land use are vital to growth in real estate marketing. However, long-term sustainability depends on adopting a futuristic global viewpoint, supported by canny investments and long-range planning across borders. In India, 100% FDI inflow and energetic local fund raising will dominate such initiatives, backed by a lot of new learning, including appropriate recruitment and training policies, developing and selling standardized housing, and customizing spaces for local markets. With the subject poised to occupy an important niche in B-school curricula, this path-breaking book, rich in textual detail, draws on a wealth of practical examples to illustrate the basics as well as the finer points of crucial decision making situations in the real estate business, such as: v Creating viable alternatives as substitutes for saturated markets.v Customizing products and services to meet the demand of new markets.v How to reach the customer in the best possible manner.v Pricing strategies that are irresistible. v Defining distribution channels to capture latent customer needs.This book will be an invaluable resource for students, faculty, as well as practitioners of real estate business.Contents Include:Prelude/Genesis of Privatization and Housing Privatization/Paradigm Global Approach and Housing Worldwide/Scope of Real Estate Business/Origin, Growth and Trend of Government Regulations on Private Developer Housing in India/Population Planning and Strategy Approaches for the Housing Development in India/Development Trends of State Housing Activities in India/At a Glance