الإنجليزية 1427

Quality Management (Awareness, Planning, Control And Improvement In The Global Economy) The wave of globalisation makes Marketing Concept 'The customer is king", truer than ever before. The international orientation of management and market, improvement in Quality of life and introduction of new-sophisticated technologies, make the competition stronger. Customers have become knowledgeable and selective while making purchasing decisions which results in the shift towards customer focused strategies. Excellence is imperative in order to survive, maintain and expand market share, enter new markets. About Author : Dr. Sandeepa Malhotra has done her Masters in Business Economics from Jiwaji Univeristy, Gwalior, M.P. Her Ph.D. in Economics has earned her the distinctio of being the youngest Ph.D. holder in the subject. She has been involved in the research work since her early days in University and presented many articles in the conferences of national repute. Many of her articles have been published in well-known journals.