الإنجليزية 1425
Marketing Mantra
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ISBN رقم:
9788120314375
الناشر:
PHI Learning
الصفحات:
176
الوزن:
554 g
أبعاد المنتج:
18٫4 x 24٫1 x 2 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Sales and marketing
- India
This book narrates the story of direct selling to the institutional customer. It discusses in a refreshingly lucid and racy style, various aspects of direct selling , highlighting in the process the following areas: typical aspects of selling to the government sector team building and motivating to sell to the vast private sector designing the right marketing strategy for success specification selling to consultants corrupt practices
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