الإنجليزية 1443

Management today is studied as a discipline and has invaded every area whether it is materials, machinery, personnel or technical skills. A mantra imported from the west, in particular from the U.S.A it has become a sine qua non of any enterprise undertaken, corporate or otherwise. The current book is a collection of essays put together by the editor Prof. G.P. Gupta which offers an entirely novel approach to a mundane subject, that is essentially spiritual while also being technical. Management is maximisation of results with minimization of resources through a better allocation and utilization process. According to this book's approach, management has to be focused upon the development of man and not merely to train and retain a worker. In the words of the editor "The West has amplified on 'management by performance. But the hub of all these is MAN?he should be developed, his soul must be enriched and activated". Words of wisdom that cannot be ignored Dr. G P Gupta is a well known teacher in Commerce and Management with teaching and research experience of over fifty years in India and abroad.