الإنجليزية 1437
IIMA-Strategies for Growth
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ISBN رقم:
9788184001488
الناشر:
Penguin Random House India
الصفحات:
216
الوزن:
447 g
أبعاد المنتج:
12٫9 x 19٫8 x 13٫8 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Business strategy
Every organization small or large, managed professionally or by a family wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context such as those of Bharti Airtel, Amul, GE, Infosys, Compaq, and HP this book tells you all you need to know to make the best decision for your company.The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.Read more
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