الإنجليزية 1443

The present volume is a valuable resource for those concerned with the tourism industry. The author has used his many years of experience as a tourism operator and a hotel manager to give a general guide for developing successful and sustainable tourism programmes within the economic market.This is not a 'how-to'book with clear, step-by-step instructions, but rather an analytical discussion of the methods, components, and techniques that characterise effective tourism management strategies. About Author : Sunil Sharma, a renowned teacher, is a masters degree holder in tourism and hospitality management. In his diverse professional career, he has been associated with a number of academic institutiosn and wellknown research organisations. Widely travelled all over the world, he has participated in a number of natioanl and internatioanl conferences. As a prolific writer he has published a large number of articles on tourism development, hospitality and hotel management in professional journals of repute.