الإنجليزية 1423

Financial Services have a significant role to play in the changed business scenario and environment. This calls for paradigm shift in business philosophy and strategies of the players in the financial services sector. The banks, NBFCs, all India level financial institutions and specialised financial institutions need to reorient their services and be corporate, industry and investors friendly. The services are expected to be competitive, cost-efficient, innovative, flexible, relevant, timely and all-encompassing one. Institutions, which reorient their services on these lines, will have high rate of survival and profitability in the new millennium. Proper marketing strategies are required to be formulated to penetrate, percolate, convince and popularise services among corporate India, SSI sector and individual investors. The present book provides a comprehensive and value-oriented strategies for financial sector to make their services more compatible and user friendly. The topics covered and strategies so provided in the book would make this volume a reference book/ready reckoner on the desk top of financial executives of corporate India, academicians, students of professional, management and commerce courses, researchers, financial institutions, etc. Financial Services have a significant role to play in the changed business scenario and environment. This calls for paradigm shift in business philosophy and strategies of the players in the financial services sector. The banks, NBFCs, all India level financial institutions and specialised financial institutions need to reorient their services and be corporate, industry and investors friendly. The services are expected to be competitive, cost-efficient, innovative, flexible, relevant, timely and all-encompassing one. Institutions, which reorient their services on these lines, will have high rate of survival and profitability in the new millennium. Proper marketing strategies are required to be formulated to penetrate, percolate, convince and popularise services among corporate India, SSI sector and individual investors. The present book provides a comprehensive and value-oriented strategies for financial sector to make their services more compatible and user friendly. The topics covered and strategies so provided in the book would make this volume a reference book/ready reckoner on the desk top of financial executives of corporate India, academicians, students of professional, management and commerce courses, researchers, financial institutions, etc.