الإنجليزية 1423

The title Business Communication is the first volume in the series of books to be brought out under Excel Undergraduate Management Series. This book is designed to serve the needs of undergraduate students who are pursuing programmes such as Bachelor of Business Administration (BBA), Bachelor of Business Studies (BBS), Bachelor of Business Management (BBM), being offered by several Indian and foreign universities. It would also be equally useful for students in the allied areas of management education such as the Hotel Management and programmes in Apparel Merchandising and Garment Manufacturing.Conscious attempt has been made to make this book an easy read as well as be able to provide fundamental knowledge regarding the subject. Language is deliberately kept as simple as possible to serve the needs of students at this level.The title Business Communication is the first volume in the series of books to be brought out under Excel Undergraduate Management Series. This book is designed to serve the needs of undergraduate students who are pursuing programmes such as Bachelor of Business Administration (BBA), Bachelor of Business Studies (BBS), Bachelor of Business Management (BBM), being offered by several Indian and foreign universities. It would also be equally useful for students in the allied areas of management education such as the Hotel Management and programmes in Apparel Merchandising and Garment Manufacturing.Conscious attempt has been made to make this book an easy read as well as be able to provide fundamental knowledge regarding the subject. Language is deliberately kept as simple as possible to serve the needs of students at this level.'