الإنجليزية 1428

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organisations in their efforts to excel in business and outdo their competitors, have to be effective in their communication to satisfy all stakeholders - be they suppliers, distributors, advertisers or customers.Now in its second edition, this text explores the multidimensional aspects of business communication - ranging from listening, speaking, and developing skill sets, to exhibiting the correct body language. The book emphasises that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.