الإنجليزية 1431

Communication is the modus operandi of professional and personal life. Human beings use communication to establish linkage with others. The need to communicate is universal and transcends the notions of language, location and lifestyle. The subject of Business Communication has gained considerable importance due to increased level of professionalism and competition among the business houses. Good communication skills are the major determinants for the success of any modern organization. Today, the reputation of an organization, an industry, or a nation depends on the quality and quantity of information they transmit and exchange. This book covers all the aspects of Business Communication. Following a reader-friendly approach, it provides comprehensive coverage of the basic concepts and principles of communication relevant to students and highlights its formats and modalities in current use. The study of the subject is simple, need-based and sequential. All relevant dimension of business communication, from a learner's perspective, find lucid coverage here. This book has been designed considering the model syllabus of UGC for MBA. Topics of Business Communication, as prescribed for the students of commerce, business management and professional courses of various universities (especially MBA, MCA and BCom), are duly covered in the book. It is hoped that this book will meet the requirements of teaching, training and development programme. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.