الإنجليزية 1429

Business Intelligence or Competitive Intelligence, is a core capability for any organisation, to get earlier information on upcoming opportunities and threats in the business enviroment. This book provides a general introduction to the topic of Competitive Intelligence, but is specifically focusing on the needs of Small and Medium Sized Enterprises. It offers advice on how intelligence activities can be organised with a limited budget, based on a unique survey among Small Hig-Tech companies ins Sweden. It is suitable for any manager who wishes to enhance the decision making process by implementing structured intelligence activities, witout heavy investments in IT.