Nudge is a book written by Richard H. Thaler and Cass R. Sunstein, which was first published in 2008. We make decisions every day; About what to buy or eat, about investments or the health and education of our children, and even about our core belief ...
Nudge is a book written by Richard H. Thaler and Cass R. Sunstein, which was first published in 2008. We make decisions every day; About what to buy or eat, about investments or the health and education of our children, and even about our core beliefs or where we live. Unfortunately, our choices often don't turn out right. Saqlemeh's book deals with how to make these decisions in a new and attractive way and of course how to make better decisions. Using many insightful examples and decades of behavioral science research, Richard H. Taylor, Nobel Prize winner in economics, and Cass R. Sunstein, Harvard Law School professor, show audiences that no Choices are ever presented to us in an unbiased way, and we are all influenced by biases that can lead us to make bad decisions. But by knowing how people think, we can use the "architecture of choice" in a wise way to guide people to make the best decisions for themselves, their families, and ultimately our society without restricting individual freedoms.
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